In Response to "Some thoughts on Ideology"

I really enjoyed this lecture. Professor Craig raises so many good points that I am afraid that I'm going to forget some of them in this response.
I can see the manifesto sitting there next to the jeans. It is truly a sad sight for those who value its content. I think that it comes off as incredibly low to use such a powerful document, in which there are so many ideas that lash out against capitalism, to sell low cut women's jeans. After reading that I sat back in my chair and thought to myself, "Wow, that's incredibly fucked up". Not just the act but also what it means. Professor Craig’s words about Capitalism taking threatening ideologies and mocking them to the point of being no more dangerous to itself or its followers scared me to my core. The idea of a system that can eliminate its threats by bringing them into itself and ridiculing it, taking away its meaning and power is intimidating, and to take it one step further by comodifying it just adds a sinister touch of creepy.
I've seen plenty of Che Guevara t-shirts at school and on the street and I would usually think nothing more than, "oh, that guy looks like a supporter of Socialism". Sure, I understood that someone profits from these shirts and that the fact that they are being produced in the way that they are is nothing more than someone in a capitalist society taking advantage of a dead activist to turn out a few bucks, but after reading this lecture, going back and really thinking about it, I can see that the capitalist society that we live in is a well oiled machine that eats its opponents for breakfast and craps them out as consumer goods and old wives tales to spook its misinformed supporters.